Gene Simmons of Kiss tells fans how to lick their investment fears

Fielding Buck | Press Enterprise

odqg4z-websimmonsMost people spend 40 hours a week earning money and a 128 hours spending it.

That was rock star Gene Simmons’ premise Sunday for his business symposium at Morongo Casino Resort & Spa in Cabazon.

He told fans how to make those leisure hours more profitable in an hour-plus talk based on his 2014 book “Me Inc.”

It was the Kiss bass player’s second business trip to the Inland Empire in five days. On Wednesday, he and band member Paul Stanley were at San Manuel Indian Bingo & Casino in Highland to announce a Rock & Brews restaurant opening there in October.

Simmons will be back at Morongo next month for a Kiss concert.

The Rock & Brews chain, a film company and more than 5,000 Kiss licensing deals are among Simmons qualifications for giving these talks.

But Simmons said in a backstage interview before the talk, “Qualification experience is highly overrated. Our president was elected twice without a resume or experience. He became the most powerful man on earth. …

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