Rustyn Rose | Examinier

Nearly four decades into its bombastic career,Kiss hit the road July 20 for its biggest tour in years. Along for summer’s biggest rock and roll spectacle will be the band they inspired,Mötley Crüe. Crüe turned 30 last year, and this week released its newest single “Sex”.

The tour, which kicks off in Bristow, Va. will run through September 23 in Hartford, Conn. Joining the band will be upstart U.K. rockers,The Treatment. The band, which released its debut album “This Might Hurt” in 2011, also released a five-song covers EP this week, ”Then & Again”.

Kiss which began its earliest formation in 1972, released its debut album in 1974 and has since been one of the most readily identifiable bands in rock and roll history. The group has sold in excess of 100 millions records, which includes 28 gold albums, more than any other American rock artist. Despite the legendary act’s persuasive history and the impact made on countless artists over the years, they remain snubbed by the Rock and Roll Hall of Fame. This fall the band will release its twentieth studio album, “Monster”.

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EON

LOS ANGELES, TORONTO & NEW YORK–(BUSINESS WIRE)–Legendary rock band KISS (www.kissonline.com) has tapped Ortsbo (www.ortsbo.com), the world’s leading real-time experiential communications platform, to create the first globally social fan engagement platform, broadcasting fan communications worldwide for the band’s 40-city summer tour, entitled: KISS Motley Crüe The Tour 2012. Reaching fans in multiple languages, the platform will aggregate more than 17 social networks in a central platform at the social hub through www.kissonline.com with instant translation and real-time integration to Facebook, Twitter, Google+, YouTube, Flickr, Vevo, and more. The launch will effectively transform in-venue fan engagement during a live music performance into a global, social and merchandising experience.

“This unrivaled approach to combining more than a dozen social networks, real-time language services in up to 53 languages and fans of KISS, around their summer tour, may set a new standard in socially-powered music fandom”

A world first in music & fan communications, Ortsbo’s revolutionary multilingual social network aggregator will enable the tour’s on-site team, concert-goers, KISS members and fans worldwide to converse across language barriers, continents and all the top social networks. Built to transform the way audiences, musicians and staffers share live and static entertainment experiences, the new hub will serve as a global base for KISS fans, tour attendees and viewers around the world. Gathering data and statistics in real-time, the service will also collect invaluable information on its back-end for further refinement, development and perfection of the platform while creating unprecedented, niche audience information for advertisers and marketers to potentially tap as well.

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