Nick Green | Daily Breeze
Solidly middle-class Torrance isn’t exactly a rock star sort of town.
And that’s just fine with KISS icon Gene Simmons, who along with band co-founder Paul Stanley owns the rock ‘n’ roll-themed restaurant Rock & Brews opening on Thursday.
“It’s less about the celebrity and more about the experience,” Simmons said of the burgeoning chain of craft beer-centric restaurants that got its start in El Segundo.
“It’s not about us,” he added. “It’s about you. We just work here. We want you to be a rock star. You may not be a rock star, but we’ll make you feel like one. ”
Torrance becomes the third location for Rock & Brews, which first opened in 2010 in downtown El Segundo as a modest outdoor beer garden to test the concept before a revamped, refined version reopened in early 2012. The 5,400-square-foot Torrance restaurant sits in a sliver of the city adjacent to Redondo Beach’s Riviera Village at the intersection of Pacific Coast Highway and Palos Verdes Boulevard. The building once housed a Tony Roma’s and, most recently, Oliver’s Cafe.
A second Rock & Brews was unveiled in March in Los Cabos, Mexico. Another opens this summer in the renovated Delta Air Lines terminal at Los Angeles International Airport, while