The Hollywood Reporter | Etan Vlessing

KISS star Gene Simmons is headed to MIPCOM to launch his new reality format show Coliseum.

Created by Simmons and Chris Philip, CEO of Sierra/Engine Television, Coliseumchallenges contestants to form rock bands with a winning musical voice and performance. The bankable reality star will motivate evolving acts before they perform in front of an audience.

Simmons, as the Rock Caesar, will ultimately decide with a thumb up or down who goes forward in the competition. “Coliseum is a no-holds-barred competition show between musical gladiators in the arena fighting to survive, fighting to be the champion, fighting to curry the favor of Rock Caesar,” said Simmons in a statement.

The KISS frontman is no stranger to reality TV series. He starred in A&E’s Gene Simmons Family Jewels and Gene Simmons’ Rock School for VH1. AMC is also airing Simmons’ and KISS bandmatePaul Stanley‘s reality show 4th and Loud.

Sierra/Engine will handle worldwide sales of Coliseum, whose format was developed by Simmons, Philip and The Format People’s Justin Scroggie and Michel Rodrigue.